February 8th, 2008

What is the first item in the list of to-dos of a new company? Its the creation of a logo. A logo is a very essential part in the branding process and is also an integral part of the core values of the company. Does this identity remains the same throughout the business cycle of the company? According to Neatorama they do not ! Here are some examples of the changes in the identities of some stalwarts of the tech industry.

Apple Inc.
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Adobe Systems
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IBM
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To view all the logos please visit Neatorama’s Blog entry

February 5th, 2008

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I love music, it is omni present around me. The first thing I do when I enter my car is to get the music system started. When I work to create a design, I have my headphones on at high volume. Music has also been a source of inspiration for lot of my work.

I listen to all Genres of music. It all depends on my mood. My CD collection ranges from Paul van Dyk to Linkin park an di have lended my ear to almost every Genre. Recently I had the opportunity to meet the brains behind the DNB mega site DogsOnAcid. I had heard a little bit of DNB but have never been able to get latest stuff on it. Through DOA I was able to listen to the latest mixes produced y different DJ’s. So if you want to listen to the latest DNB tunes head on to DOA to get a dose.

These days i am of course listening to a lot of Pendulum. Thank you Sacha !!