What is the first item in the list of to-dos of a new company? Its the creation of a logo. A logo is a very essential part in the branding process and is also an integral part of the core values of the company. Does this identity remains the same throughout the business cycle of the company? According to Neatorama they do not ! Here are some examples of the changes in the identities of some stalwarts of the tech industry.

Apple Inc.

Adobe Systems

IBM

To view all the logos please visit Neatorama’s Blog entry